100% Natural. Yes, real African Black Soap is really black. It is not brown (or purplish)- it is truly black in its 100% raw form. Some soaps have been dyed black to imitate this truly natural wonder, but there is no mistaken that this ashy soap is the 100% pure thing. "Activated charcoal" soaps were created to imitate our popular African Black Soap, but nothing works better to cleanse, refine, firm, get rid of acne and wrinkles like 100% pure, authentic African Black Soap.